Although the world has gone largely digital, there is still a thriving direct mail market that uses the US Postal Service to deliver promotional mailers directly to the consumer's home. This direct mail channel has been used for decades and still serves a vital role in getting your message out to the consumer. Many direct mail pieces you receive are really down and dirty. I've been fortunate to design direct mail for large corporations with big budgets and even bigger expectations. The campaign shown here is just one of many successful direct mail campaigns I have designed.
Click image to see all of the mailers in this campaign.
Ken Logsdon, designer, creative director