BRANDING

We're on a Mission

This local start-up and non-profit was in need of fresh new branding. Just like the Standard Oil Company, they wanted this to be a generalized name with a modern, industrial grunge look. The logo was developed to look like an actual machinery plate riveted to a piece of industrial equipment. The metal business cards with holes punched through them conveyed this look successfully.
Ken Logsdon, designer, creative director